In Case of an Emergency (ICE)
How could ICE help?
Having ICE in your mobile phone may make it quicker and easier for emergency services workers or passers-by to get in contact with someone you want and who can help with vital information.
How does ICE work?
Simply enter the acronym ICE - for In Case of Emergency - into your mobile's address book and list the name and number of the person you want to be contacted in an emergency. It could be a family member, close friend or even your doctor.
You could also store your blood type and other relevant information under ICE entry in some handsets that allow notes in the contacts section.
How should I choose my ICE contact?
Ideally your ICE contact should know your basic medical information, such as blood type and allergies and be able to help emergency services make decisions if needed.
When could ICE information help?
An ICE contact may be helpful not only in major accidents and emergencies, but anytime you get into difficulty, such as if you have a bad tumble or a sudden asthma attack. It could also help reassure family members of those at higher risk such as the elderly and those with an illness.
http://www.telstra.com.au/abouttelstra/advice/mobile/ice/